Laurasøn
Our Nordic label is inspired by the fair and stormy weather on the coast. In sizes S to XL, Laurasøn offers high-quality, beautifully finished all-weather fashion with everyday details and is made with a special, Nordic design approach.
One Stop Shop
Flagship products include colourful rain capes, together with a variety of nautical styles from new takes on Breton jumpers to high-quality jeans, for a one-stop destination for all those who want a little salt tang in their look.
Online only
With a clear focus on digital channels, Laurasøn relies on a data-driven CRM strategy, reach collaborations, influencer marketing and the strategic development of social media channels in addition to classic online campaigns.
